Question

what is a Customer Journey?

One Response to what is a Customer Journey?

  1. A good customer journey is an ordered list of actions your customer must follow to achieve a state of real value (for the customer). The list often begins with a pain-point following by the list of actions that lead to awareness, trial, experience, and then finally your customer’s real value state, habitual use, re-purchase, or referral, for example.

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