List of professional service providers in which I have worked:
Personal Trainers and Gyms
Roofing and Remodeling
And any other service professional who wants to be the #1 provider in their geographic area.
My customer relies on repeat customers of her own. My customer connects with her customers on a meaningful level in-person, and she carries over a consistent experience off-line. She is willing to experiment new methods to see what sticks.
My customer runs her own business because she’s a natural born leader. She doesn’t mind high priced products and services as long as they add the value she expects, and hopefully more. She is willing to collaborate with a new consultant to help her design the best way to get and keep customers. She is open-minded to change and also feels comfortable voicing her ideas. She feels like her marketing and design service providers aren’t growing her business at the rate she would like. She has watched a few years go by and consistently sees no or little return on her marketing and design investments.